Articles

Entrepreneurship serves as a growth engine for the rapid development of the country where entrepreneurs plays a vital role providing more employment opportunities and improving the standard of living of the people to a great extent. To encourage the entrepreneurs it is important that there should be higher level of business performance. In this regard, entrepreneurial orientation and competitive advantage play important role in ensuring sound business performance.

In a competitive market place where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. The present research paper tries to examine the level of consumer’s satisfaction towards Life Insurance Corporation of India. The paper has been divided into eight sections: the first section outlays the literature review. The second section deals with the objectives of the research paper. The third section deals with the hypotheses statements that are formulated to achieve the objectives.